Identify health patterns and risks – Using health data from apps can help clinicians identify patterns like irregular cycles or missed periods, chronic symptoms, hormone shifts that tie to mental health, and more. These patterns and trends could then prompt intentional conversations with patients around further care and testing to properly diagnose symptoms. This could also include monitoring health data for indicators of chronic conditions like PCOS and endometriosis. Moody Month offers daily wellness tips and mood tracking tailored to hormonal cycles.
Your menstrual cycle
- It’s one of the softest tees out there, and called featherweight for a reason—as the material is extremely lightweight and breathable—making it the perfect complement for even the sweatiest workout modalities.
- Over 420 million people³ around the world use the Flo app to track their periods, ovulation, pregnancy, and perimenopause.
- Based on type, the menstrual health segment led the market with the largest revenue share of 37.68% in 2024 and is expected to grow at the fastest CAGR over the forecast period.
- The increasing awareness and focus on women’s health and wellness have led to a growing demand for digital solutions that cater specifically to women’s needs.
- The U.S. in particular accounts for a significant market share due to the high concentration of smartphone users, tech startups, venture capital activity, and proactive healthcare consumers.
- Women experience adverse drug reactions at nearly twice the rate of men, yet many studies still don’t analyze results by sex, applying male-derived findings to women despite known metabolic and hormonal differences.
“You can really dial into your individual performance sweet spot with this,” which is important with so many marathons having record-high temps this year, she notes. Don’t sleep on your favorite childhood bev—it’s just as delicious as it is beneficial for workout fuel. “My nutritionist said that chocolate milk is the ideal thing to have after workouts because they have the perfect carbs-to-protein ratio, so that’s what I drink after every run,” says Luppino. This chocolate milk from Fairlife is delicious and contains 16 (!) grams of protein per serving. A favorite of multiple editors, including Luppino and Aloian, who say it’s the best tasting of the ones they’ve tried and is immediately hydrating. While other mixes sometimes make Aloian feel bloated, this one goes down easy and keeps her digestive system at bay.
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“I’m a Rebel girl for life now,” says Cuffey, who credits her miles in the Rebels with helping her run completely pain-free for this training block—and net a 12-minute marathon PR. Every year, we test hundreds of fitness products, and this curated list represents the gear that fuels our collective commitment to a long, healthy, and vibrant active life. Provide proactive care and facilitate health discussions – Apps can help facilitate preventative and proactive care for women, as well as give patients more clarity on the symptoms they experience. Reminders for screenings, vaccinations, and wellness exams help promote early intervention, proactive health decisions, and ongoing preventative care. Fitness Trackers – Apps can track valuable information like weight, heart rate, and steps, and users can also track their progress with physical therapy, such as pelvic accessnewswire floor therapy, before or after childbirth.
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A pregnant app assists in monitoring physical changes and offers guidance on what is and isn’t normal for a certain period. Over the last few years, there has been an explosion in “femtech”, digital tools and services centered around women’s health. There are positive aspects to this, but there’s also a dark side, including the rise of what has been called “menstrual surveillance”. Corporations are increasingly aware that female bodies are temples of lucrative information, and are exploiting this data in new and ever-more-dystopian ways. The following are the leading companies in the women’s health app market.
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We forget to take the pill and keep track of blood pressure and sugar levels. We skip the self-breast examinations and neglect our women’s health. No matter how old you are, it’s important that you take care of your health. For women balancing household duties and shift work, there is little time to schedule in-person healthcare visits; but there is an app women’s health and medical needs they want. Anya is a digital health app providing women’s health support through key life-journeys like pregnancy, parenting, fertility and menopause.
Best Period & Fertility Tracking Apps
The app enables users to monitor their periods, PMS, and fertile windows, offering reminders for upcoming cycles and detailed analyses of patterns over time. Clue’s commitment to data privacy ensures that user information is handled with the utmost care, and its user-friendly interface makes tracking simple and intuitive. Log workouts, monitor athletic performance, and track nutrition to hit your goals. See how your menstrual cycle affects your strength, endurance, and recovery.
Make every cycle count
Its user-friendly interface and diverse content make it accessible to individuals seeking to incorporate mindfulness into their daily routines. Femin is a comprehensive women’s health app offering free, tailored https://www.forbes.com/health/wellness/best-calorie-counting-apps/ features for every stage of life. Track your cycle, manage your pregnancy, and access wellness tips and community support—all in one place.
There’s a dark side to women’s health apps: ‘Menstrual surveillance’
As awareness around health and wellness grows, there’s a notable increase in the development and usage of apps designed for women’s health needs, ranging from period tracking to pregnancy support. Recent data indicates a growing reliance on these apps among Spanish women to manage their health care. In addition, increasing government focus on women’s wellness is favoring the market growth. For instance,the Indian government launched the Swasthya Samiksha app that enables the members of the parliament to track maternal and reproductive health data and indicators of their respective constituencies.
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In August 2025, Ultrahuman acquired viO HealthTech and launched Cycle & Ovulation Pro for the Ultrahuman Ring AIR, achieving over 90% accuracy for ovulation confirmation. The feature adapts medical-grade algorithms from viO’s FDA-cleared OvuSense fertility monitor, backed by 15 years of clinical research, for consumer wearables. It works reliably for 87% of women who don’t have a standard 28-day cycle, including those with PCOS or endometriosis, demonstrating how AI can serve populations traditionally underserved by generic tracking apps. Women experience adverse drug reactions at nearly twice the rate of men, yet many studies still don’t analyze results by sex, applying male-derived findings to women despite known metabolic and hormonal differences. Many reproductive health conditions take 7-10 years to diagnose.
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The Spain women’s health app market is shaped by specific regulations and trends. Key among these is the data protection laws such as the GDPR, which are critical for apps handling women’s sensitive health information. The country is experiencing an increased focus on women’s health, fueling the demand for digital health solutions.