Written by the company What I really would like to see is a website that one can type in a company name that will tell us, the buyer, if they are legitimate. I filled out of review about signing up for law firm. Makes it easier for me to find out if an app/platform or websites is legit or scam …. The transparency around reviewer…
Public consumer warnings
Beyond the automated review invitations, some businesses invite customers to review their businesses by sending links to their profile. Every company that claims their profile gets the ability to respond to reviews and 50 automated review invitations per month via our built-in tool, without charge. On Trustpilot, any consumer can post a review of any business with whom they’ve had a genuine experience, free of charge. This cross-industry, collaborative body was established in 2023 and is committed to promoting and safeguarding consumer reviews worldwide. Meanwhile, the EU has been reviewing existing rules for reviews as part of the Fitness Check of EU consumer law on digital fairness.
Trustpilot Reviews 432,446
- Sometimes it helps my anxiety to know people are going through similar experiences and it helps to know I am not alone in th…
- In practice, this means using artificial intelligence, as well as our people, to make decisions, while ensuring humans remain a core part of our processes to handle escalations, appeals, and quality assurance.
- Looking further into the future, we’re working to proactively identify and give prominence to more useful, relevant, and trusted content.
There are far too many fake reviews on here. I’ve heard about a bunch of reviews being taken down recently that were both from real people as well as fakes. Good to see there is a service like Trustpilot where one can provide honest reviews on what different companies offer for product or service.
Our automated technology screens flagged reviews to determine whether they should remain online, and our Content Integrity teams may get involved if a business or consumer challenges the decision. Anyone in our community, whether a business or consumer, can flag a review at any time if they think it breaches our guidelines. Our fraud detection systems and automated software, which check for guideline breaches, play a crucial role in safeguarding the integrity of our platform. If our systems identify suspicious characteristics in the review, or it breaches our guidelines, it doesn’t appear on our platform.
Happy pepperstone forex with the service. Before purchasing items or going away somewhere I always check it out on trust pilot. Now other people can learn from my experience Every one has different experiences.
- Alongside powerful technology, our Content Integrity specialists and Fraud and Investigations team take action on complex issues.
- Depending on it Rate reviewsAnd Compliant I find on trust pilot about other platforms or companies that don’…
- I had reviews removed that after a to and fro seem to have been replaced.
- Replied to 65% of negative reviews
- We made this change after receiving feedback that some businesses were abusing our reporting tools to suppress negative feedback.
We are therefore open to all consumers – businesses cannot stop them from leaving feedback; We remain committed to placing trust at the centre of everything we do, for consumers, for businesses, and for society at large. We are dedicated to upholding the highest possible standards of integrity and instilling confidence in consumers who use online reviews. Whilst Trustpilot hosts reviews for businesses across the economy, we have also contributed to the development of the code to share our expertise and insights as a review platform. We increasingly take action against websites that sell fake reviews.
Great service from a legitimate company. They handled everything as stated. Highly recommend.
Protecting consumers and businesses from harmful or illegal content and fake reviews is vital for maintaining the integrity of our platform. Consumers and businesses can report reviews that they believe may violate guidelines or which have been missed by our detection systems. We take legal action against businesses that repeatedly post fake reviews or try to manipulate their TrustScore.
I always look to trustpilot for help and reviews and it helps tremendously. Trustpilot is a great company to do reviews with and you can trust the reviews you’re reading. If you are unsure about something to buy it is so useful to check all the reviews on trustpilot for honest. I like that I can look up reviews about a company and make my own review, whether its a good or bad service. Then support reached out, claiming their “systems” flagged my reviews as fake and took them offline. We have guidelines for both reviewers and businesses, and we communicate this in the Action We Take, which maintains a balance between openness and fairness.
Trustpilot for Business
Our commitment to transparency and integrity drives everything we do. We actively influence how trust is earned and maintained online. We believe AI can and must be used, in conjunction with humans, to enhance and improve trust, and we have been able to demonstrate that through more accurate decisions. We have long used machine learning to moderate content, and in 2024, we began using generative AI to identify, at scale, policy violations. That’s why we’ve renamed our Transparency Report to the Trust Report, to reflect the core principle that drives our work, and our vision to be the universal symbol of trust. Learn about Trustpilot’s review process.
Quick and efficient got on with the job and found the answer to my repair
I’d be more than happy to do business with them if a job opening ever com… I enjoy reviewing through them. Its a nice platform to share our awful and bitter experience side by side good experience. Instead of forcing me into Google, etc. for my review, Trustpilot let me use my email. People are allowed to express their experiences they have had bo… Trustpilot has provided the platform to make this happen.
Overall a significantly inconvenient service for a busy person, Laundryheap’s core target customer – the irony!
I have avoided bad experiences by looking a product or a company up… I use Trustpilot very often when I need to figure out if a product or a company is trustworthy and I dont know much about it before. Sharing of information by consumers allows others to make informed decisions. If you are not sure about a business you can check TrustPilot, which you can always trust more t… TrustPilot keeps businesses honest also exposing the bad businesses to help us all, especially online.
Our vision is to be the universal symbol of trust.
In 2024, more than 61 million reviews were written on Trustpilot for a 15% year-on-year increase. Our work never stops as we evolve to navigate a rapidly changing world, especially as artificial intelligence reshapes how people engage with online content. As part of this, we are continuously improving to maintain the integrity of our platform. We call this Trustpilot everywhere, ensuring people can rely on trusted information whenever and wherever they make decisions. We use dedicated people and clever technology to safeguard our platform. Companies can ask for reviews via automatic invitations.
But with scale, technology, and responsibility on our side, we believe trust can continue to thrive. Our vision to be the universal symbol of trust has never been more urgent, or more relevant. We are living through a period of rapid change, where artificial intelligence is transforming how people access, interpret, and act on information. Following the passage of the law, we have been supporting the work of the Competition & Markets Authority as it develops guidance to accompany the application of the law, which came into force in April 2025. In practice, this means using artificial intelligence, as well as our people, to make decisions, while ensuring humans remain a core part of our processes to handle escalations, appeals, and quality assurance.
It’s absolutely fundamental to how we maintain our position as the most trusted customer feedback platform in the world. They can flag reviews they think breach our guidelines, like anyone else, but nobody can pay to get reviews removed. Great businesses want to hear negative feedback for this reason. Each consumer owns their reviews, and they are the only ones able to edit or delete them.
If any business – whether they pay us or not – believes a review isn’t real then they can flag it for review. These reviews exist because nobody can pay us to delete or downrank criticism. Right now, there are well over 17 million 1-star reviews of paying customers, live on Trustpilot, and that number keeps growing as Trustpilot grows.
Educational messages and warnings are sent to a business when we detect misuse of the platform, for instance, when we identify suspected fake reviews, or misuse by a business of our reporting functionality. We define fake reviews as reviews which don’t reflect genuine service or buying experiences with a business. From how we apply our policies and moderate content, to how we detect fake reviews and misuse of the platform, trust is our guiding principle.